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Interdependencies in the Discovery and Adoption of Facebook Applications

Innovation und Entrepreneurship 1

Bibliografische Daten
ISBN/EAN: 9783834938862
Sprache: Englisch
Umfang: XVII, 172 S., 23 s/w Illustr., 32 s/w Tab., 172 p.
Auflage: 1. Auflage 2012
Einband: kartoniertes Buch

Beschreibung

InhaltsangabeEmpirical analysis of Facebook's platform for applications.- Determinants of the discovery and adoption of applications.- Information spillovers between applications as a source of usage.

Autorenportrait

Dr. Philip Mayrhofer obtained his doctorate degree at the Institute for Innovation Research, Technology Management and Entrepreneurship (Ludwig-Maximilians-Universität München) under the supervision of Prof. Dietmar Harhoff, Ph. D.